Shopify and WordPress are two popular platforms for building websites and e-commerce stores. Here are some of the main differences between the two:

1. Purpose: Shopify is a specialized e-commerce platform designed specifically for online stores, while WordPress is a more general platform that can be used to build all kinds of websites, including e-commerce stores.
2. Hosting: Shopify is a fully-hosted platform, which means that all the technical aspects of running a store (including hosting, security, and backups) are handled by Shopify. WordPress, on the other hand, is self-hosted, which means that you need to find your own hosting and handle all the technical details yourself.
3. Ease of use: Shopify is generally considered easier to use than WordPress, especially for non-technical users. Shopify has a simple and intuitive interface, and many of its features are designed specifically for e-commerce. WordPress, on the other hand, can be more complex to set up and configure, especially for beginners.
4. Customization: WordPress is known for its flexibility and customizability, thanks to its vast library of plugins and themes. This means that you can build a highly customized website or store with WordPress, but it may require more technical knowledge. Shopify, on the other hand, has fewer customization options, but is generally easier to set up and use.
5. Cost: Shopify is a paid platform, with monthly fees starting at $29 for the basic plan. WordPress, on the other hand, is free to use, but you will need to pay for hosting and any additional plugins or themes you want to use.

In summary, Shopify is a great option for those looking for an easy-to-use, all-in-one e-commerce solution, while WordPress is a more flexible platform that can be used for a wide range of websites and stores, but requires more technical expertise.